Virality and susceptibility in information diffusions

Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely...

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Main Authors: HOANG, Tuan-Anh, LIM, Ee Peng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
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Online Access:https://ink.library.smu.edu.sg/sis_research/1546
https://ink.library.smu.edu.sg/context/sis_research/article/2545/viewcontent/C11___Virality_and_Susceptibility_in_Information_Diffusions__ICWSM12___Jun12.pdf
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spelling sg-smu-ink.sis_research-25452018-07-13T02:51:51Z Virality and susceptibility in information diffusions HOANG, Tuan-Anh LIM, Ee Peng Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely user virality, user susceptibility and item virality, that contribute to viral diffusion. Instead of modeling these factors independently as done in previous research, we propose a model that measures all the factors simultaneously considering their mutual dependencies. The model has been evaluated on both synthetic and real datasets. The experiments show that our model outperforms the existing ones for synthetic data with ground truth labels. Our model also performs well for predicting the hashtags that have higher retweet likelihood. We finally present case examples that illustrate how the models differ from one another. 2012-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/1546 https://ink.library.smu.edu.sg/context/sis_research/article/2545/viewcontent/C11___Virality_and_Susceptibility_in_Information_Diffusions__ICWSM12___Jun12.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Viral diffusion Diffusion related factors Twitter network Databases and Information Systems Numerical Analysis and Scientific Computing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Viral diffusion
Diffusion related factors
Twitter network
Databases and Information Systems
Numerical Analysis and Scientific Computing
spellingShingle Viral diffusion
Diffusion related factors
Twitter network
Databases and Information Systems
Numerical Analysis and Scientific Computing
HOANG, Tuan-Anh
LIM, Ee Peng
Virality and susceptibility in information diffusions
description Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely user virality, user susceptibility and item virality, that contribute to viral diffusion. Instead of modeling these factors independently as done in previous research, we propose a model that measures all the factors simultaneously considering their mutual dependencies. The model has been evaluated on both synthetic and real datasets. The experiments show that our model outperforms the existing ones for synthetic data with ground truth labels. Our model also performs well for predicting the hashtags that have higher retweet likelihood. We finally present case examples that illustrate how the models differ from one another.
format text
author HOANG, Tuan-Anh
LIM, Ee Peng
author_facet HOANG, Tuan-Anh
LIM, Ee Peng
author_sort HOANG, Tuan-Anh
title Virality and susceptibility in information diffusions
title_short Virality and susceptibility in information diffusions
title_full Virality and susceptibility in information diffusions
title_fullStr Virality and susceptibility in information diffusions
title_full_unstemmed Virality and susceptibility in information diffusions
title_sort virality and susceptibility in information diffusions
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/sis_research/1546
https://ink.library.smu.edu.sg/context/sis_research/article/2545/viewcontent/C11___Virality_and_Susceptibility_in_Information_Diffusions__ICWSM12___Jun12.pdf
_version_ 1770571264019136512