Virality and susceptibility in information diffusions
Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1546 https://ink.library.smu.edu.sg/context/sis_research/article/2545/viewcontent/C11___Virality_and_Susceptibility_in_Information_Diffusions__ICWSM12___Jun12.pdf |
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| Institution: | Singapore Management University |
| Language: | English |