Virality and susceptibility in information diffusions

• Main Authors: HOANG, Tuan-Anh, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Viral diffusion; Diffusion related factors; Twitter network; Databases and Information Systems; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/1546; https://ink.library.smu.edu.sg/context/sis_research/article/2545/viewcontent/C11___Virality_and_Susceptibility_in_Information_Diffusions__ICWSM12___Jun12.pdf
• Institution: Singapore Management University

Viral diffusion allows a piece of information to widely and quickly spread within the network of users through word-ofmouth. In this paper, we study the problem of modeling both item and user factors that contribute to viral diffusion in Twitter network. We identify three behaviorial factors, namely...