Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty

Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty

Social media technologies have greatly facilitated the creation of many types of user-generated information, e.g., product rating information can be used to generate preference-based recommendation. As a decision support tool, a Recommendation Agent (RA) has been widely adopted by many e-commerce we...

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Bibliographic Details
Main Authors: YOON, Victoria Y., HOSTLER, R. Eric, GUO, Zhiling, GUIMARAES, Tor
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Intelligent agents
Customer loyalty
Customer satisfaction with website
Customer value
Product knowledge
Online shopping experience
Computer Sciences
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/1855
https://ink.library.smu.edu.sg/context/sis_research/article/2854/viewcontent/AssessingModeratingEffect_ConsumerProductKnowledge_CustomerLoyalty_afv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/1855
https://ink.library.smu.edu.sg/context/sis_research/article/2854/viewcontent/AssessingModeratingEffect_ConsumerProductKnowledge_CustomerLoyalty_afv.pdf

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