Assessing the Moderating Effect of Consumer Product Knowledge and Online Shopping Experience on using Recommedation Agents for Customer Loyalty
Social media technologies have greatly facilitated the creation of many types of user-generated information, e.g., product rating information can be used to generate preference-based recommendation. As a decision support tool, a Recommendation Agent (RA) has been widely adopted by many e-commerce we...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1855 https://ink.library.smu.edu.sg/context/sis_research/article/2854/viewcontent/AssessingModeratingEffect_ConsumerProductKnowledge_CustomerLoyalty_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
