A Multi-Level Theory Approach to Understanding Price Rigidity in Internet Retailing
Price rigidity involves prices that do not change with the regularity predicted by standard economic theory, and is of long-standing interest to firms and industries, and our understanding of the economy as a whole. The previous IS literature has failed to identify the central role of IT and Interne...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2120 http://aisel.aisnet.org/jais/vol11/iss6/2 |
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| Institution: | Singapore Management University |
| Language: | English |