Data analytics on consumer behavior in omni-channel retail banking, card and payment services

Data analytics on consumer behavior in omni-channel retail banking, card and payment services

Innovations in financial services have created challenges for banks that Information Systems (IS) research can address. My interests involve transaction cost theory, substitution and complementarity theory, and consumer informedness theory to understand consumer behavior and firm performance in the...

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Bibliographic Details
Main Author: GENG DAN
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Big data analytics
Branch networks
Credit card rewards
Cyber-currency
Empirical research
Financial innovation
Omni-channel distribution; Retail banking
Categorical Data Analysis
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/3596
https://ink.library.smu.edu.sg/context/sis_research/article/4597/viewcontent/DATA_ANALYTICS_ON_CONSUMER_BEHAVIOR__IN_OMNI_CHANNEL_RETAIL_BANKI__1_.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/3596
https://ink.library.smu.edu.sg/context/sis_research/article/4597/viewcontent/DATA_ANALYTICS_ON_CONSUMER_BEHAVIOR__IN_OMNI_CHANNEL_RETAIL_BANKI__1_.pdf

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