Data analytics on consumer behavior in omni-channel retail banking, card and payment services

• Main Author: GENG DAN
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Big data analytics; Branch networks; Credit card rewards; Cyber-currency; Empirical research; Financial innovation; Omni-channel distribution; Retail banking; Categorical Data Analysis; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/3596; https://ink.library.smu.edu.sg/context/sis_research/article/4597/viewcontent/DATA_ANALYTICS_ON_CONSUMER_BEHAVIOR__IN_OMNI_CHANNEL_RETAIL_BANKI__1_.pdf
• Institution: Singapore Management University

Innovations in financial services have created challenges for banks that Information Systems (IS) research can address. My interests involve transaction cost theory, substitution and complementarity theory, and consumer informedness theory to understand consumer behavior and firm performance in the...