Data analytics on consumer behavior in omni-channel retail banking, card and payment services
Innovations in financial services have created challenges for banks that Information Systems (IS) research can address. My interests involve transaction cost theory, substitution and complementarity theory, and consumer informedness theory to understand consumer behavior and firm performance in the...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3596 https://ink.library.smu.edu.sg/context/sis_research/article/4597/viewcontent/DATA_ANALYTICS_ON_CONSUMER_BEHAVIOR__IN_OMNI_CHANNEL_RETAIL_BANKI__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |