Online advertising, retail platform openness, and long tail sellers

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Bibliographic Details
Main Authors: CHEN, Jianqing, GUO, Zhiling
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/3915
https://ink.library.smu.edu.sg/context/sis_research/article/4917/viewcontent/onlineadver.pdf
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Institution: Singapore Management University
Language: English
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