Online advertising, retail platform openness, and long tail sellers
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Main Authors: | CHEN, Jianqing, GUO, Zhiling |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
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Online Access: | https://ink.library.smu.edu.sg/sis_research/3915 https://ink.library.smu.edu.sg/context/sis_research/article/4917/viewcontent/onlineadver.pdf |
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Institution: | Singapore Management University |
Language: | English |
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