Online advertising, retail platform openness, and long tail sellers
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3915 https://ink.library.smu.edu.sg/context/sis_research/article/4917/viewcontent/onlineadver.pdf |
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sg-smu-ink.sis_research-49172018-01-18T08:21:39Z Online advertising, retail platform openness, and long tail sellers CHEN, Jianqing GUO, Zhiling 2016-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/sis_research/3915 https://ink.library.smu.edu.sg/context/sis_research/article/4917/viewcontent/onlineadver.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Databases and Information Systems Technology and Innovation |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Databases and Information Systems Technology and Innovation |
| spellingShingle |
Databases and Information Systems Technology and Innovation CHEN, Jianqing GUO, Zhiling Online advertising, retail platform openness, and long tail sellers |
| format |
text |
| author |
CHEN, Jianqing GUO, Zhiling |
| author_facet |
CHEN, Jianqing GUO, Zhiling |
| author_sort |
CHEN, Jianqing |
| title |
Online advertising, retail platform openness, and long tail sellers |
| title_short |
Online advertising, retail platform openness, and long tail sellers |
| title_full |
Online advertising, retail platform openness, and long tail sellers |
| title_fullStr |
Online advertising, retail platform openness, and long tail sellers |
| title_full_unstemmed |
Online advertising, retail platform openness, and long tail sellers |
| title_sort |
online advertising, retail platform openness, and long tail sellers |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2016 |
| url |
https://ink.library.smu.edu.sg/sis_research/3915 https://ink.library.smu.edu.sg/context/sis_research/article/4917/viewcontent/onlineadver.pdf |
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1770573934911029248 |