Charitable fundraising: Gaining donors' trust on online platforms
Trust is crucial in the relationships between charitable fundraisers and potential donors. This study examines factors that can help fundraisers gain potential donors’ trust, which is crucial to the success of the campaigns. Examining charitable fundraising campaigns on an online platform, this stud...
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3962 https://ink.library.smu.edu.sg/context/sis_research/article/4964/viewcontent/CharitableFundraising_CSWIM_2017_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |