Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals' perceptions of personas

• المؤلفون الرئيسيون: SALMINEN, Joni, SANTOS, Joao M., KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Persona perception scale; Personas; User perceptions; Persona evaluation; Survey development; Databases and Information Systems; Software Engineering
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/5329; https://ink.library.smu.edu.sg/context/sis_research/article/6333/viewcontent/personal__PV.pdf
• المؤسسة: Singapore Management University

Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewin...