Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals' perceptions of personas

Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals' perceptions of personas

Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewin...

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Bibliographic Details
Main Authors: SALMINEN, Joni, SANTOS, Joao M., KWAK, Haewoon, AN, Jisun, JUNG, Soon-gyo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Persona perception scale
Personas
User perceptions
Persona evaluation
Survey development
Databases and Information Systems
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/5329
https://ink.library.smu.edu.sg/context/sis_research/article/6333/viewcontent/personal__PV.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/5329
https://ink.library.smu.edu.sg/context/sis_research/article/6333/viewcontent/personal__PV.pdf

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