Viewed by too many or viewed too little: Using information dissemination for audience segmentation

• Main Authors: JANSEN, Bernard J., JUNG, Soon-Gyu, SALMINEN, Joni, AN, Jisun, KWAK, Haewoon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Data Science; Data-driven design; Market Segmentation; Social Media Analytics; User Analytics; User Experience Research; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/5334; https://ink.library.smu.edu.sg/context/sis_research/article/6338/viewcontent/viewed_by_too_many___PV.pdf
• Institution: Singapore Management University

The identification of meaningful audience segments, such as groups of users, consumers, readers, audience, etc., has important applicability in a variety of domains, including for content publishing. In this research, we seek to develop a technique for determining both information dissemination and...