The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat

Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's...

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Main Authors: DAI, Xiaoyu, LEUNG, Angela K. Y., CHONG, Mark
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Language:English
Published: Institutional Knowledge at Singapore Management University 2024
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Online Access:https://ink.library.smu.edu.sg/soss_research/3937
https://ink.library.smu.edu.sg/context/soss_research/article/5195/viewcontent/LinkSocialPerceptionCultivated_av.pdf
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spelling sg-smu-ink.soss_research-51952024-04-18T07:18:26Z The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat DAI, Xiaoyu LEUNG, Angela K. Y. CHONG, Mark Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described a cultivated meat eater, a conventional meat eater, and a vegetarian. Then they rated the target on a list of traits. In Study 1, cultivated meat eaters were evaluated as more eco-friendly than conventional meat eaters, and less pure than vegetarians. In Study 2, cultivated meat eaters were perceived as more eco-friendly than conventional meat eaters, and less healthy than vegetarians; further, the participants tended to believe that others' general perception of cultivated meat eaters is slightly negative, and their belief about others' perception was strongly correlated with their acceptance of cultivated meat. Practical implications and future directions were discussed. 2024-03-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/soss_research/3937 info:doi/10.1111/ajsp.12609 https://ink.library.smu.edu.sg/context/soss_research/article/5195/viewcontent/LinkSocialPerceptionCultivated_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School of Social Sciences eng Institutional Knowledge at Singapore Management University Conventional meat cultivated meat dietary choices social perceptions Singapore Applied Behavior Analysis Business and Corporate Communications Health Communication Social Psychology
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Conventional meat
cultivated meat
dietary choices
social perceptions
Singapore
Applied Behavior Analysis
Business and Corporate Communications
Health Communication
Social Psychology
spellingShingle Conventional meat
cultivated meat
dietary choices
social perceptions
Singapore
Applied Behavior Analysis
Business and Corporate Communications
Health Communication
Social Psychology
DAI, Xiaoyu
LEUNG, Angela K. Y.
CHONG, Mark
The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
description Low consumer acceptance emerges as one important barrier to the introduction of cultivated meat, a novel food which offers an opportunity for more sustainable and ethical meat production. Due to the motives for impression management and self-esteem, one factor that could contribute to people's acceptance of cultivated meat is their perceptions of other individuals who consume cultivated meat. In the current research, two online survey studies with 393 Singaporean undergraduate students and 401 American adults were conducted to explore the perceptions of cultivated meat eaters. In both studies, participants were randomly assigned to read one of three profiles that described a cultivated meat eater, a conventional meat eater, and a vegetarian. Then they rated the target on a list of traits. In Study 1, cultivated meat eaters were evaluated as more eco-friendly than conventional meat eaters, and less pure than vegetarians. In Study 2, cultivated meat eaters were perceived as more eco-friendly than conventional meat eaters, and less healthy than vegetarians; further, the participants tended to believe that others' general perception of cultivated meat eaters is slightly negative, and their belief about others' perception was strongly correlated with their acceptance of cultivated meat. Practical implications and future directions were discussed.
format text
author DAI, Xiaoyu
LEUNG, Angela K. Y.
CHONG, Mark
author_facet DAI, Xiaoyu
LEUNG, Angela K. Y.
CHONG, Mark
author_sort DAI, Xiaoyu
title The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
title_short The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
title_full The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
title_fullStr The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
title_full_unstemmed The link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
title_sort link between people's social perceptions of cultivated meat eaters and their acceptance of cultivated meat
publisher Institutional Knowledge at Singapore Management University
publishDate 2024
url https://ink.library.smu.edu.sg/soss_research/3937
https://ink.library.smu.edu.sg/context/soss_research/article/5195/viewcontent/LinkSocialPerceptionCultivated_av.pdf
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