Costly signaling theory
Costly signaling theory is the idea that the high costs incurred by an individual to convey information about underlying qualities keeps this signal reliable, as only individuals who truly possess the quality signaled can afford to send the signal.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/soss_research/4144 https://ink.library.smu.edu.sg/context/soss_research/article/5403/viewcontent/CostlySignalingTheory_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |