Brand and country of origin valuations of automobiles

Purpose – The purpose of this paper is to quantify the value of brands and countries of origin in monetary units. The automobile industry in Thailand is chosen because of the variety of brands and the intense competition within the industry. Both the pick up truck and passenger car market shares hav...

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Bibliographic Details
Main Authors: Kandapa Thanasuta, Thanyawee Patoomsuwan, Vanvisa Chaimahawong, Yingyot Chiaravutthi
Other Authors: Mahidol University
Format: Article
Published: 2018
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Online Access:https://repository.li.mahidol.ac.th/handle/123456789/27356
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Institution: Mahidol University

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