Managing market intelligence: The comparative role of absorptive capacity and market orientation
© 2016 Elsevier Inc. Technological knowledge and market knowledge are among the most valuable resources that a firm can utilize for competitive advantage. Absorptive capacity (ACAP) or a firm's ability to acquire, assimilate, transform, and apply knowledge, has long been a central construct in...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2018
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| Online Access: | https://repository.li.mahidol.ac.th/handle/123456789/43245 |
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| Institution: | Mahidol University |