Use of Mobile Advergame as Brand Communication Tool

by Azaze@Azizi Abdul Adis
Published 2020

The impact of firm’s capabilities on digital brand performance of SME’s online business

by Masran Tamin, Azaze Azizi Abdul Adis
Published 2019

SMEs E-Commerce Functional Value and Brand Performance: The Role of Internal and External Stimuli

by Masran Tamin, Azaze Azizi Abdul Adis
Published 2023

Advergame: Potential and Prospects for Advertising Strategy

by Azaze Azizi Abdul Adis, Hyung, Jun Kim
Published 2016

Impact of environmental factors as moderator on export marketing performance in wooden furniture industry

by Azaze Azizi Abdul Adis, Samsinar Md. Sidin
Published 2008

Non-Muslim consumers’ intention to purchase halal food products in Malaysia

by Yong, Hion Lim, Suddin Lada, Azaze Azizi Abdul Adis
Published 2020

Social media influencer in advertising: the role of attractiveness, expertise and trustworthiness

by Brahim Chekima, Fatima Zohra Chekima, Azaze Azizi Abdul Adis
Published 2020

Application of AHP and DEMATEL Procedure on Brand Experience

by Suddin Lada, Joehan Joehari William, Azaze-Azizi Abdul Adis
Published 2020

Exploring determinants shaping recycling behavior using an extended theory of planned behavior model: An empirical study of households in Sabah, Malaysia

by Natasha Juliana, Suddin Lada, Brahim Chekima, Azaze @ Azizi Abdul Adis
Published 2022

Advertisers use online reviews to design more effective advertisements

by Rahat Ullah, Ghayur Ahmad, Azaze Azizi Abdul Adis, Atya Zeb
Published 2022

Determinants that influence the actual behaviour to invest in unit trust funds: An analysis of the attributes of the salesperson

by Richard Albert Gontusan, Caroline Geetha B. Arokiadasan, Azaze @ Azizi Abdul Adis
Published 2020

Strategic management and leadership: a bibliometric analysis

by Shazleen Abdul Latip, Faerozh Madli, Azaze Azizi Abdul Adis, Haslinda Hassan
Published 2022

Evaluating South Korean Based Mobile Role Playing Games with Playability Heuristic Evaluation

by Louis Laja, Unggah, Ahmad Azaini, Abdul Manaf, Azaze-Azizi, Abdul Adis
Published 2018

Halal Traceability System and Halal Food Performance of SMEs Food and Beverage in Malaysia

by Haslinda Hadis, Shahrizin Abd Sarhadat, Masran Tamin, Azaze Azizi Abdul Adis
Published 2023

Comparative Study Of Gender’s Attitude Toward The Intention To Imitate Korean Celebrity Endorsement

by Wan Roazha Wan Mat, Nelson Lajuni, Amran Harun, Azaze@Azizi Abdul Adis
Published 2020

The connection between organisational performance and strategic management planning: a bibliometric review of the literature

by Nurul Ayreen Kamal Arifin, Faerozh Madli, Azaze Azizi Abdul Adis, Mat Salleh Ayob
Published 2022

The Impact of Hallyu on Korean food consumption: The role of imitation intention

by Nur Nadhirah Zaini, Tini Maizura Mohtar, Izyanti Awang Razli, Azaze Azizi Abdul Adis
Published 2024

Celebrity And Audience Characteristics on Satisfaction, And Repeat Watch Intention on Korean Tv Drama

by Azaze Azizi Abdul Adis, Hyung, Jun Kim, Mohd Rizwan Abdul Majid, Izyanti Awang Razli
Published 2017

The Mediating Role of Corporate Image Relationship between SERVQUAL and Auditee Satisfaction: The Study of Smalls and Medium Enterprise in Malaysia

by Ashari Ismail, Muhammed Hariri Bakri, Mohd Norazmi Nordin, Habibullah Othman, Azaze Azizi Abdul Adis
Published 2021

Young Malaysian Consumers’ Attitude and Intention to Imitate Korean Celebrity Endorsements

by Wan Roazha, Wan Mat, Hyung, Jun Kim, Ahmad Azaini, Abdul Manaf, Azaze-Azizi, Abdul Adis
Published 2019