Neuromarketing research in the last five years: a bibliometric analysis

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Hashem E., Alharthi Rami
Published 2021

A global research trends of neuromarketing 2015-2020

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Abuhassna, Hassan, Hashem E., Alharthi Rami
Published 2022

Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)

by Hashem E., Alharthi Rami, Md. Salleh, Nor Zafir, Abdullah, Mazilah, Ali, Adnan, Faisal, Faisal, Mohd. Nor, Roshazlizawati
Published 2023

Destination environmental branding and sustainable eco-conscious consumer

by Alam, Syed Hasnain, Ahmed, Rizwan Raheem, Hashem E., Alharthi Rami, Md. Salleh, Nor Zafir, Vasa, Laszlo, Delibasic, Melica, Abrham, Josef
Published 2022

Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Hashem E., Alharthi Rami, Mansor, Aida Azlina, Ali, Javed, Abbas, Alhamzah F.
Published 2021

The social media break-up: Psycho-behavioral measures and implications

by Ahmed, Rizwan Raheem, Ahmed Qureshi, Jawaid, Arshad, Farhan, Hashem E., Alharthi Rami, Channar, Zahid Ali, Parmar, Vishnu, Md. Salleh, Nor Zafir
Published 2022

Exploring factors influencing neuromarketing implementation in Malaysian universities: barriers and enablers

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Hashem E., Alharthi Rami, Ahmad Khraiwish, Ahmad Khraiwish, Putit, Lennora, Mohd. Arif, Lily Suriani
Published 2023

Relationship between different dimensions of workplace spirituality and psychological well-being: measuring mediation analysis through conditional process modeling

by Ahmed, Rizwan Raheem, Soomro, Farwa Abbas, Channar, Zahid Ali, Hashem E, Alharthi Rami, Soomro, Hassan Abbas, Pahi, Munwar Hussain, Md. Salleh, Nor Zafir
Published 2022