Perception of muslim consumers towards halal branding in advertising

by Izian Idris, *, Alias, S. S. *, Singh, S. K. N. *
Published 2020

Mass media effects in formation of attitudes towards an internalized shopping center: The Conceptual understanding on the usefulness of advertising media

by Izian Idris, *, Toh, Evelyn Bee Hwa *
Published 2020

The effects of self-esteem and influence of friends via social media on body image amongst children

by Ahmad, A., Izian Idris, *, Moy, Regina Li Jing
Published 2019

COO effect: business opportunities for Middle Eastern entrepreneurs

by Supramaniam, Sivakumari *, Gaur, Sanjaya S. *, Izian Idris, *, Cheng, Boon Liat *
Published 2018

The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers

by Arman, Ahmad, Izian Idris, *, Mason, C., Chow, Shenn Kuan *
Published 2019

The influence of green features on consumer reception in creating sustainable shopping centers

by Izian, Idris*, Wong, Mikkay Ei Leen*, Ng, Shu Yee*
Published 2021

The impacts of motives, barriers, and behaviour on the travel package attractiveness from Muslim travelers perspectives

by Ahmad, A., Izian Idris, *, Mason, C., Hasim, M. A., Sajilan, Sulaiman
Published 2020

Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia

by Izian Idris, *, Siti Suhana, A. *, Ahmad, A., Lim, Serena Kai Xin
Published 2020

The impacts of social media advertisements on millennial's consumption

by Izian Idris, *, Siti Suhana, A. *, Ahmad, A., Wong, Christine Mei Kee
Published 2020

Cubicles or corner offices? Effects of academic performance on university graduates’ employment likelihood and salary

by Soon, Jan Jan, Lee, Angela Siew Hoong *, Lim, Eam Lim, Izian Idris, *, Eng, William Yong Keong *
Published 2019

The rise of solo dining: prediction and consumer profiling

by Koay, Kian Yeik *, Ong, Derek Lai Teik, Izian, Idris*, Nurfarah, Sabrina Binti Kamarulzaman *, Cheah, Chee Wei
Published 2024

The Role of Perceived Benefits and Perceived Risks Towards The Consumers’ Purchase Intention Via E-Commerce: An Evidence From Indonesia.

by Arman, Hj. Ahmad, Rizal Ula, Ananta Fauzi, Aliffianti Safiria, Ayu Ditta, Izian, Idris, Agus, Purwanto, Masduki, Asbari
Published 2020

Perceived Value of Advertising Message That Influence Generation Y' Purchase Intention.

by Arman, Hj. Ahmad, Izian, Idris, Rong, Gan Hao, Siti Suhana, Alias, Nursyuhadah, Abdul Rahman, Ridzuan, Masri, Mohamad Naseer, Mohamad Noor
Published 2020

“Excavate” The Impact of Word of Mouth Towards the Intention to Purchase Mobile Phone Among Older Consumers

by Arman, Hj. Ahmad, Izian, Idris, Siti Suhana, Alias, Wen, Ching Yen, Adibah, Zainualdin, Rafiatul Adlin, Hj Mohd Ruslan, Diananda Fitri, Pitari
Published 2020

‘Unpacking’ young travellers’ needs to enhance the attractiveness of package tours

by Ahmad, A., Izian Idris, *, Mason, C., Sheikh Khairuddin, S. M. H., Abdul Menon, A. S., Shamsudin, M. F., Masri, R., Hasim, M. A.
Published 2020