STRATEGY TO INCREASE FIXED BROADBAND INTERNET SUBSCRIBER THROUGH CONSUMER BEHAVIORAL ANALYSIS AS THE BASIS FOR IMPLEMENTATION CUSTOMER EXPERIENCE MANAGEMENT AT PT.TELKOM

STRATEGY TO INCREASE FIXED BROADBAND INTERNET SUBSCRIBER THROUGH CONSUMER BEHAVIORAL ANALYSIS AS THE BASIS FOR IMPLEMENTATION CUSTOMER EXPERIENCE MANAGEMENT AT PT.TELKOM

After telepony service experiencing a saturated market conditions, Indonesia telecommunication service providers are now competing in the Internet access market needs. The revenue performance of Broadband “Speedy” PT.Telkom faces serious challenges, considering the consumer segment has a vari...

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Bibliographic Details
Main Author: BAIN , FREDDY
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/18523
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Institution: Institut Teknologi Bandung
Language: Indonesia

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