THE PROPOSED SERVICE QUALITY IMPROVEMENT STRATEGY THROUGH CUSTOMER RELATIONSHIP MANAGEMENT IMPLEMENTATION AT HOTEL PANGHEGAR
Currently there are 10 four-star hotels competing in the city of Bandung. To be able to win the competition, Hotel Panghegar must be able to give the best service to its customers. A good service will provide many benefits to companies, among others, can increase the profesional image, encourage the...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/19656 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |