DEVELOPING NEW WAVE MARKETING INITIATIVES TO OPTIMIZE BANCASSURANCE DISTRIBUTION CHANNEL IN DIGITAL ERA (CASE STUDY: PT ABL)
The demand for life insurance protection in Indonesia has been steadily increasing in recent years, judging from the increasing values of the total insurance gross premiums and the insurance density. This is driven by the rapid urbanization of the rising middle-class consumers in Indonesia. With str...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35526 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |