APPLICATION OF EXTENDED UTAUT (THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) MODEL TO DETERMINE FACTORS THAT INFLUENCE MSMEs ADOPTION OF PEER-TO-PEER LENDING SERVICES IN BANDUNG CITY
The era of free trade is the basis for increasing economic competitiveness and competitiveness of human resources from a business or creative economy company. Based on the results of the 2016 economic census list, there are 8,203,826 million creative economic companies in Indonesia. Indonesia has im...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38455 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |