THE POWER OF NOSTALGIA MARKETING TO INDONESIAN MILLENNIAL CUSTOMERSâ PERCEPTION
purposes. However, there is not much literature provided to Indonesian millennials customers and may not be as relevant to their cultural context. Adapting framework of Lammersma and Wortelboer (2017) and Bhuyan (2011), the objective of this research is to clarify the relationship between Indones...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/40974 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
