THE ACCEPTANCE OF MARKETING AUTOMATION USING TECHNOLOGY ACCEPTANCE MODEL
Marketing automation is a set of tools aimed to simplify the most-time consuming responsibilities of the new modern marketing and sales activities. The tools have been used by many businesses especially in the developed country. However, marketing automation in Indonesia is not well adopted enoug...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41155 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |