CAPTURING THE VOICE OF THE CUSTOMERS FOR PAPER-NOTEBOOK PRODUCT DEVELOPMENT
In this rapid change and improvement of digital technology, paper-notebook’s demand remains high. To optimize this market opportunity, the researcher wants to discover the customer’s needs regarding paper-notebook. The researcher wants to capture the Voice of the Customer (VOC) in order to be able t...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41201 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
