IMPROVING MUSIC CONCERT AT XYZ HOTEL STRATEGY BASED ON CONSUMER EXPECTATION, EXPERIENCE AND PREFERENCE
In Indonesia, hotel industry become more competitive. The primary tasks of hotel managers include developing and promoting their business to remain ahead of their competitors. As competition in the hotel industry becomes more intense, it is increasingly important for hotels to invest more in marketi...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/45680 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |