PROPOSED BUSINESS STRATEGY FOR SWANISH TO INCREASING COMPETITIVENESS IN BREAD INDUSTRY (CASE STUDY: PT SWANISH BOGA INDUSTRIA)
Swanish is a factory-scale bread company. Swanish has been established since 1994. In recent years income from Swanish has decreased. Therefore, the authors feel drawn to conducting research in the hope that it can help the company return to its optimal performance. The Swanish challenge is to resto...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46091 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |