THE IMPACT OF HUMOR AND INTERACTIVITY ON SOCIAL MEDIA TOWARDS BRAND LOYALTY: A CASE STUDY OF NETFLIX INDONESIA
Netflix is a video-on-demand (VOD) service provider headquartered in Los Gatos, California. It is currently the largest video-on-demand streaming service in the world and Indonesia is no exception. Its position is now threatened by the newcomers of VOD coming from big companies such as Disney and...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/49628 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |