THE IMPACT OF HUMOR AND INTERACTIVITY ON SOCIAL MEDIA TOWARDS BRAND LOYALTY: A CASE STUDY OF NETFLIX INDONESIA

Netflix is a video-on-demand (VOD) service provider headquartered in Los Gatos, California. It is currently the largest video-on-demand streaming service in the world and Indonesia is no exception. Its position is now threatened by the newcomers of VOD coming from big companies such as Disney and...

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Bibliographic Details
Main Author:	Gika Nurrahmah, Silmi
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/49628
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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