MARKETING COMMUNICATION AND PROMOTION IN COMPETITION WITH SOS HONEY AT MAKUKA HONEY BUSINESS
One of the old and classic issues in the honey business is the circulation of SOS honey (Syrup, Oplosan and Synthetic). SOS Honey is very dangerous for the health of people who consume it in the long term. The massive distribution of SOS honey in the market is due to its low price, abundant stock...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/52929 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |