PROPOSED EMPLOYER BRANDING STRATEGY TO ATTRACT PROSPECTIVE EMPLOYEES AND RETAIN CURRENT EMPLOYEES AT GRAND TJOKRO PREMIERE HOTEL BANDUNG

Hotel Grand Tjokro Premiere is one of the famous 4 star local hotels in Bandung. The hotel, which was established in December 2015, is a great destination for guests from outside the city and a place to hold important events by in-town guests. Not only that, the hotel is crowd with students from...

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Bibliographic Details
Main Author: Puspita Ayu, Anastasia
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/53080
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Institution: Institut Teknologi Bandung
Language: Indonesia

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