DISRUPTING SMALL MEDIUM ENTERPRISES (SME) MARKET THROUGH THE CREATION OF NEW DIGITAL PRODUCTS TO TAP THE UNSERVED NEEDS
The presence of vast advancement technology has forced companies to rethink about their relevancies towards the customer needs more often. It has disrupted many industry sectors including financial services. Technology has foster innovation and interaction between company and its customers. It creat...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/53420 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |