PROPOSED MARKETING STRATEGY FOR CUSTOMER LOYALTY MANDIRI CREDIT CARD PRODUCT
As the global pandemic-cOVID-19 outbreak, in Indonesia in mid-March 2020, has created unprecedented changes in the way customers respond to these challenges. The spreading of pandemic covid-19 forces people to stay at home and stop their mobility. They are staying at home affects people to do onl...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53853 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |