PROPOSED MARKETING STRATEGY FOR CUSTOMER LOYALTY MANDIRI CREDIT CARD PRODUCT

PROPOSED MARKETING STRATEGY FOR CUSTOMER LOYALTY MANDIRI CREDIT CARD PRODUCT

As the global pandemic-cOVID-19 outbreak, in Indonesia in mid-March 2020, has created unprecedented changes in the way customers respond to these challenges. The spreading of pandemic covid-19 forces people to stay at home and stop their mobility. They are staying at home affects people to do onl...

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Bibliographic Details
Main Author:	NABILAH ZAKARIA, ELLYA
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53853
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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