PROPOSED PROGRAM DEVELOPMENT FOR FASHION E-COMMERCE ACCELERATOR USING CO-CREATION DOUBLE DIAMOND MODEL
Clothing or fashion is one of the basic needs of humans. The size of the market is very large, with diverse segmentations and very tight competition between companies and their producers. Nowadays, with the development of information technology, access to the internet that is increasingly evenly...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/54012 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Clothing or fashion is one of the basic needs of humans. The size of the market is very large,
with diverse segmentations and very tight competition between companies and their producers.
Nowadays, with the development of information technology, access to the internet that is increasingly
evenly distributed, and the development of technological devices that are accessible to all levels of
society, a new habit of shopping online has also developed. People's behavior is starting to change by
adopting easier online shopping habits. This has led to an increase in fashion entrepreneurs selling
online.
The advantages of selling online are the low fixed costs that must be incurred because there is
no need to open a physical shop and the ease of analytic measurements as a value matrix for evaluating
strategy.
Unfortunately, the proliferation of online sales is dominated by imported products, especially
from China, which is indeed cheaper than domestic products. However, in the market, there are many
domestic products available that are quite good and can compete with imported products.
To encourage fashion entrepreneurs to compete with imported products, a mentoring program
and access to the necessary facilities are needed so that the products of fashion entrepreneurs can
develop. Accelerator is a program that provides assistance, workshops, facilities and access needed by
fashion entrepreneurs to develop their business.
By using the co-creation method with a double diamond model, this thesis examines the
materials and facilities needed by fashion entrepreneurs. The result of the co-creation is a prototype
which can then be iterated again so that it can continue to help fashion entrepreneurs in the future. |
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