PROPOSED PROGRAM DEVELOPMENT FOR FASHION E-COMMERCE ACCELERATOR USING CO-CREATION DOUBLE DIAMOND MODEL

• Main Author: Hadi Pradana, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/54012
• Institution: Institut Teknologi Bandung

Clothing or fashion is one of the basic needs of humans. The size of the market is very large, with diverse segmentations and very tight competition between companies and their producers. Nowadays, with the development of information technology, access to the internet that is increasingly evenly distributed, and the development of technological devices that are accessible to all levels of society, a new habit of shopping online has also developed. People's behavior is starting to change by adopting easier online shopping habits. This has led to an increase in fashion entrepreneurs selling online. The advantages of selling online are the low fixed costs that must be incurred because there is no need to open a physical shop and the ease of analytic measurements as a value matrix for evaluating strategy. Unfortunately, the proliferation of online sales is dominated by imported products, especially from China, which is indeed cheaper than domestic products. However, in the market, there are many domestic products available that are quite good and can compete with imported products. To encourage fashion entrepreneurs to compete with imported products, a mentoring program and access to the necessary facilities are needed so that the products of fashion entrepreneurs can develop. Accelerator is a program that provides assistance, workshops, facilities and access needed by fashion entrepreneurs to develop their business. By using the co-creation method with a double diamond model, this thesis examines the materials and facilities needed by fashion entrepreneurs. The result of the co-creation is a prototype which can then be iterated again so that it can continue to help fashion entrepreneurs in the future.