INFLUENCE OF LOW-COST CARRIER ATTRIBUTES TOWARDS AIRLINE CHOICE DECISION IN BANDUNGSURABAYA ROUTE
Pertumbuhan pesat penumpang pesawat udara domestik di Indonesia memicu semua maskapai untuk memperluas pangsa pasar dengan membuka berbagai rute domestik baru, salah satu wilayah yang menjanjikan adalah Kota Bandung. Pada awal 2019, maskapai berbiaya rendah menerapkan kebijakan bagasi berbayar. D...
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Main Author: | Idham |
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Format: | Theses |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/54691 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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