PROPOSED MARKETING STRATEGY TO INCREASE SALES IN ONLINE PLATFORM OF HYPE DRINKS: A CASE STUDY OF SARIPATI STORE.
Saripati is a business that is engaged in the food and beverage industry, founded in January 2019. Most of the products currently focus on coffee, refresher, boba, and macchiato drinks. Saripati processes those products independently by promoting the concept of grab and go. The target market is stu...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/55786 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |