HOW FASHION INFLUENCERS CONTRIBUTE TO CONSUMERS’ PURCHASE INTENTION OF UNIVERSITY STUDENT IN BANDUNG

• 主要作者: Athaya Tsarashafa, Tsaniya
• 格式: Final Project
• 語言: Indonesia
• 在線閱讀: https://digilib.itb.ac.id/gdl/view/57205

Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing led fashion brands to put in excess and inn...