HOW FASHION INFLUENCERS CONTRIBUTE TO CONSUMERSâ PURCHASE INTENTION OF UNIVERSITY STUDENT IN BANDUNG
Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing led fashion brands to put in excess and inn...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57205 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
