HOW FASHION INFLUENCERS CONTRIBUTE TO CONSUMERS’ PURCHASE INTENTION OF UNIVERSITY STUDENT IN BANDUNG

• المؤلف الرئيسي: Athaya Tsarashafa, Tsaniya
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/57205
• المؤسسة: Institut Teknologi Bandung

Fashion is receiving more attention these days since it has become a continual existence in a person’s everyday life, especially for the younger generation as it represents their identity. On the other hand, the dynamic competitive environment of marketing led fashion brands to put in excess and inn...