PROPOSED THE NEW PRODUCT CONCEPT OF SHOES USING NEW PRODUCT DEVELOPMENT PROCESS BY KOTLER (CASE STUDY: EINSHOES COMPANY)
In recent years, the hijab trend in Indonesia has shown fairly rapid development. This is in line with the awareness of Muslims to follow a lifestyle according to religious law, including in fashion choices. As a company engaged in the fashion industry, especially women's shoes, Einshoes sees a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57225 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |