PROPOSED SOCIAL MEDIA MARKETING STRATEGY TO IMPROVE CUSTOMER ENGAGEMENT (CASE STUDY: CEPOTATOES)
Cepotatoes is one of the start-ups in the food and beverage industry in Bandung which was formed in 2017. Cepotatoes opened outlets from 2017 to 2019. However, in early 2020 they switched to a cloud kitchen that only serves online orders due to the impact of the COVID-19 pandemic. Then, they focus...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57275 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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