PROPOSED SOCIAL MEDIA MARKETING STRATEGY TO IMPROVE CUSTOMER ENGAGEMENT (CASE STUDY: CEPOTATOES)

PROPOSED SOCIAL MEDIA MARKETING STRATEGY TO IMPROVE CUSTOMER ENGAGEMENT (CASE STUDY: CEPOTATOES)

Cepotatoes is one of the start-ups in the food and beverage industry in Bandung which was formed in 2017. Cepotatoes opened outlets from 2017 to 2019. However, in early 2020 they switched to a cloud kitchen that only serves online orders due to the impact of the COVID-19 pandemic. Then, they focus...

Full description

Saved in:

Bibliographic Details
Main Author:	Athaya, Ghina
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/57275
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

Similar Items

PROPOSED STRATEGY FOR VK ORGANIZER TO INCREASE CUSTOMER ENGAGEMENT ON SOCIAL MEDIA INSTAGRAM
by: Kurniadi, Viki

PROPOSED CONTENT MARKETING STRATEGY TO INCREASE SOCIAL MEDIA ENGAGEMENT OF FLASHY SHOP
by: Mutaqin, Gera

PROPOSED MARKETING STRATEGY FOR INCREASING CUSTOMER ENGAGEMENT (CASE : MIETHY.ID - HEALTHY NOODLE)
by: Iftinaan Landau, Mudhiiah

PROPOSED CUSTOMER LOYALTY STRATEGY BY INCREASING CUSTOMER ENGAGEMENT AND TRUST : CASE STUDY OF MKS SHOES
by: Faiha, Nadya

PROPOSED SOCIAL MEDIA MARKETING STRATEGY FOR IMPROVING SALES IN FOOD AND BEVERAGE BUSINESS SECTOR (CASE STUDY: PIETRO)
by: Rahmandi, Dwinan

PROPOSED MARKETING STRATEGY FOR IMPROVING CUSTOMER SATISFACTION CUSTOMER LOYALTY AND CUSTOMER RETENTION PEDALAMAN COFFEE
by: Rachmadhini Fajrin, Tasya

PROPOSED SOCIAL MEDIA MARKETING STRATEGY FOR GAINING MARKET AWARENESS (CASE STUDY : WIZARD MUSIC)
by: Victor, David

IMPROVING MARKETING STRATEGY TO INCREASE BRAND LOYALTY FOR SAVEMYMONDAY BASED ON CUSTOMER ENGAGEMENT LEVEL
by: Awang Kumoro, Nizar

PROPOSED CUSTOMER ENGAGEMENT-ORIENTED DIGITAL STRATEGY AND INTEGRATED MARKETING COMMUNICATION FOR PT. ADHIMIX RMC INDONESIA
by: Shakila, Bianca

STUDY ON CONSUMER BEHAVIOUR TO PROPOSED MARKETING STRATEGY FOR GLUTEN FREE PRODUCT (CASE STUDY: CV KMC)
by: Mahira, Ghina

PROPOSED MARKETING STRATEGY FOR CUSTOM MOTORCYCLE WORKSHOP (CASE ON FETT MACHINE)
by: Sampurna, Darmawan

PROPOSED MARKETING STRATEGY TO IMPROVE CUSTOMER LOYALTY IN PASSENGER SHIPPING BUSINESS BASED ON CUSTOMER SATISFACTION (CASE STUDY: KM. BINAIYA OF PT PELNI)
by: Fitriyaningsih

PROPOSED MARKETING STRATEGY TO IMPROVE CUSTOMER LOYALTY IN PASSENGER SHIPPING BUSINESS BASED ON CUSTOMER SATISFACTION (CASE STUDY: KM. BINAIYA OF PT PELNI)
by: Fitriyaningsih

IMPROVING BRAND AWARENESS OF XA â PROPOSED STRATEGY FOR SOCIAL MEDIA INFLUENCERS
by: Gharmadyuti, Nabila

PROPOSED MARKETING STRATEGY FOR INCREASING CUSTOMER GROWTH OF INDIHOME CUSTOMERS THROUGH CUSTOMER SATISFACTION
by: Syafitri, Widya

PROPOSE MARKETING STRATEGY THROUGH PRODUCT DIFFERENTIATION AND SOCIAL MEDIA MARKETING APPROACH FOR FASHION READY TO WEAR (CASE: KYAK WEAR)
by: Rahayu, Dwitianti

PROPOSED EMPLOYER BRANDING WITH CORPORATE SOCIAL RESPONSIBILITY TO IMPROVE EMPLOYEE ENGAGEMENT (CASE STUDY: NIMO LAND GROUP)
by: Vynka Fakhira, Nabilla

PROPOSED MARKETING COMMUNICATION STRATEGY FOR ONLINE MEDIA (CASE STUDY: APAYA.CO)
by: Gusti Putu Agung Satria Bayu, I

PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES (CASE STUDY IN EVREN BEAUTY)
by: Marsa Rizqulloh, Muhammad

PROPOSED MARKETING COMMUNICATION STRATEGY FOR IMPROVING CUSTOMER BRAND LOYALTY IN BPJS KETENAGAKERJAAN WEST JAVA AREA
by: Saputra, Abiet

PROPOSED NEW BUSINESS MODEL ON VIRTUAL REALITY TOUR BASED ON CUSTOMER SEGMENTATION (CASE STUDY OF PT TELKOM INDONESIA)
by: Thifany Haidar, Ghina

PROPOSED MARKETING STRATEGY FOR HONDA WR-V TO IMPROVE BRAND AWARENESS AND CUSTOMERS PURCHASE INTENTION : CASE OF PT. MANDALATAMA ARMADA MOTOR
by: Maharani, Annisa

PROPOSED SOCIAL MEDIA MARKETING STRATEGY FOR GAINING SALES IN NEW NORMAL ADAPTATION ERA (CASE STUDY: HONG KONG BOULEVARD)
by: Juniartha Suprayogi, Rizky

PROPOSED MARKETING STRATEGY FOR RAM WATER TO ENHANCE CUSTOMER LOYALTY
by: Amallia, Kiki

PROPOSED MARKETING STRATEGY TO INCREASE TAPLUS MUDA CUSTOMER (CASE STUDY: BANK BNI GANESHA BRANCH)
by: Fauziah, Laily

PROPOSED DIGITAL MARKETING STRATEGY USING EXISTING CUSTOMER JOURNEY ANALYSIS (CASE STUDY : PT SS)
by: Karina N. Sihotang, Hillary

PROPOSE MARKETING STRATEGY BASED ON CUSTOMER VALUE USING CLV MODEL ( CASE STUDY OF NATIONE TECH)
by: Eka Novyanti, Ofi

PROPOSED INSTAGRAM OPTIMIZATION STRATEGY TO IMPROVE BRAND AWARENESS AND ENGAGEMENT FOR âGGOODâ
by: Utari, Ayunda

PROPOSED DIGITAL MARKETING STRATEGY WITH PRODUCT AND CUSTOMER SERVICE IMPROVEMENT TO INCREASE CONSUMERSâ INTENTION TO USE POSGIRO MOBILE
by: Tristy Aulia, Iqlima

PROPOSED SOCIAL MEDIA STRATEGY FOR NEW LINE PRODUCT IN BRAND (STUDY CASE : NVNA GLOW)
by: Agustin, Livia

CUSTOMER SATISFACTION AS PREFERENCE TO PROPOSE MARKETING STRATEGY OF MANAREE BREAD AND CAKE
by: Oksandy Yamindra, Okky

PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER LOYALTY OF PEAU FASHION BAG
by: Sri Ayu Apsari, Made

PROPOSED MARKETING STRATEGY FOR CUSTOMER LOYALTY MANDIRI CREDIT CARD PRODUCT
by: NABILAH ZAKARIA, ELLYA

PROPOSED MARKETING STRATEGY TO IMPROVE THE PERFORMANCE FOR DENIM JEANS BRAND (CASE STUDY: VOUTE)
by: Wahyudi, Deddy

PROPOSED MARKETING STRATEGY TO INCREASE CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION OF ROSO LAWAS CAFE AND RESTAURANT PEKANBARU
by: Putri Adelia, Shinthia

PROPOSED MARKETING STRATEGY TO INCREASE CULTURAL PERFORMANCES BY ENGAGING COMMUNITY AND SOCIETY CASE STUDY: DEPARTMENT OF CULTURE PROVINCE DKI JAKARTA
by: Trissa Pertiwi, Violetta

PROPOSED MARKETING STRATEGY FOR RESKO STORE TO INCREASE CUSTOMER PURCHASE INTENTION AND SALES
by: Fathin Gifari Setiadji, Raden

PROPOSED MARKETING STRATEGY FOR KINTSUGI COFFEE TO INCREASE SALES AND CUSTOMER PURCHASE INTENTION
by: Alief Fulki Shiddiq, Muhamad

PROPOSED MARKETING STRATEGY FOR CLUSTER HOUSE RESIDENCE TO INCREASE CUSTOMER PURCHASE INTENT (CASE STUDY: BUKIT PARAMA REGENCY)
by: Tulus Warasanti, Annisa

PROPOSED MARKETING STRATEGY FOR IMPROVING SALES IN HANDICRAFT BUSINESS SECTOR (CASE STUDY: TOKO LEMPUNG
by: Dyah Adani, Annisaa