THE IMPACT OF SOCIAL MEDIA MARKETING ON INSTAGRAM TOWARDS BRAND EQUITY OF FASHION MICRO, SMALL AND MEDIUM ENTERPRISES: A QUANTITATIVE STUDY OF PARIRA CLAY
Parira Clay is a local fashion Micro, Small and Medium Enterprise based in Bali, specialized in handmade polymer clay earrings. As an online based business, Parira Clay utilizes social media, specifically Instagram in implementing marketing activities. Parira Clay’s marketing purpose is aimed at bet...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57363 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
